Cassandra Rudge
Social Issues

iSHOP iDRESS iCELEBRATE this Mother’s Day with iROO

Becoming a mother means becoming a protector, a disciplinarian, a role model, a confidant, a Best Friend and sometimes even an enemy, overnight. One minute you’re living for yourself and the next, every decision you make, every breath you take and every heartbeat is for another person.

I remember bringing my baby boy home for the first time and feeling like a brand new woman. There I was holding this tiny version of me, someone I could celebrate every special occasion with for the rest of my life, if I was lucky enough. Little did I realize that with my new addition, would also come sleepless nights, doctor’s appointments, school fees, higher stress levels and a lower sex drive.

No woman is prepared to become a mum but that does not mean she should lose herself to motherhood. So many of us feel pressured to give up all the things we loved so dearly, the moment we hear that first cry. Society gives us the go ahead to get scruffy, out of shape and less self indulgent. I was never one of those women and I never will be. I took motherhood as a challenge to stay as hot as I could for as long as I can. My mantra is ‘the better I look, the better I feel and the better hands my child will be in.’

This is why I love shopping at Taiwanese fast fashion label iROO. Each iROO collection is infused with creativity to cater to the modern woman’s needs and offers exclusivity with limited stock per design. Each piece has a unique design, which adds value to the clothing and the wearer. iROO highly emphasizes on quality workmanship, and is constantly evolving to stay at the forefront of fashion trends.

As you can clearly see below.
Wearing a pair of star motif pants instead of the usual skinny jeans can give volume to the figure without looking too boring, throw on a cute blazer to look more sharp.

A versatile striped outerwear can take you from day to night, keep your workwear on trend with this piece or pair it with a summery dress on the weekends.

Cute fruity prints add a fresh spin to basic shorts. This outfit is just so comfortable.


Look like a blooming sweetheart in red in this perfectly embroidered top. Dress it up with a pencil skirt or simply keep it casual with a pair of shorts!

Stay away from boring colours and brighten up your day with this bold knit top!


The flare fit of this dress gives you a relaxed feel without compromising on style, while showing off just enough skin.

Depending on my mood, I can always find something to bring out either the Girly Girl, The Career Woman, the Elegant Lady, The Casual Chick or the Sexy Seductress in me. I can play around with colours to liven up my mood and cuts to enhance my contours. iROO staff are always friendly and eager to help pick out the best outfits for me. When I leave the store I feel rejuvenated. I feel that ALL mothers deserve the same and this is why I recommend shopping at iROO this Mother’s Day.

Each iROO boutique has a grand display with a total of 6 themes, each infused with a signature style that iROO reinvents with their weekly collections.
The 6 themes consist of:
• Leisure Weekend
• Feminine Beauty
• Delicate Luxury
• Urban Chic
• Black & White
• Street Minimal
“I put on every piece of clothing from iROO so easily, and I feel that with attitude, you can capture the soul of each piece. iROO brings out my charms and I look and feel so confident in every look.“, says the brand’s spokesperson Dee Hsu (also known as Xiao S).
With new releases every week, each iROO collection is infused with creativity to cater to the modern woman’s needs and offers exclusivity with limited stock per design. Each piece has a unique design, which adds value to the clothing and the wearer. Fast fashion label iROO highly emphasizes on quality workmanship, and is constantly evolving to stay at the forefront of fashion trends.
About iROO: The founder of iROO, Liu Ben Qian, started his career in fashion by owning a small clothing store, and went on to supply clothing to large department stores. Later on he decided that he wanted to start his own boutiques promising customers 100% authentic home-grown designs on quality materials, complete with exquisite customer service and the most comfortable shopping experience. iROO’s retail prices remain the same throughout in order for customers to put their utmost trust in the label, each piece of clothing is always as valuable as when it was new, allowing customers to take pride in each and every iROO apparel and fashion accessory they own.

Check out this video (available in Mandarin only) for the full background story of iROO: https://www.youtube.com/watch?v=deW237JR81Q&feature=youtu.be
Check out the iROO store closest to you:

iROO Vivo City

Business hours: 10am to 10pm daily

VivoCity #01-179 ~182

1 Harbourfront Walk

Singapore 098585

iROO Raffles City

iROO Takashimaya Shopping

Tel: 6376 8070

Business hours: 10am to 10pm daily

Raffles City Shopping Centre: #01-11

Tel: 6352 2989

252 North Bridge Road

Singapore 179103

Business hours:

Centre

Takashimaya Shopping Centre #B2-36 391A Orchard Rd, Ngee Ann City Singapore 238873

Monday – Thursday: 10am – 9:30pm

Friday – Sunday: 10am – 10pm

iROO Marina Bay Sands

Tel: 6732 6616

Tel: 6688 7046
Business hours: 10am to 10pm daily Tel: 6235 7822

Business hours:

Marina Bay Sands Canal Level #B2-97

Sunday – Thursday: 10:30am – 11pm

10 Bayfront Ave

Singapore 018956

Friday & Saturday: 10:30am – 11:30pm

iROO Great World City

Great World City #01-45/46

1 Kim Seng Promenade

Singapore 237994

For more information on iROO, check out the following:

Facebook: https://www.facebook.com/iroosingapore

• http://www.iroo.sg/ •

Instagram: https://www.instagram.com/iroo_official/

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