Fast fashion label iROO’s newly upgraded boutique at Vivo City displays a huge collection for the modern woman complete with a luxurious shopping experience.

Singapore, 23 March 2017 – Taiwanese fast fashion label iROO celebrates the official launch of their Vivo City Boutique this month with a new concept and improved look.

Having first opened in June 2013, iROO’s Vivo City boutique recently underwent a facelift to provide shoppers with an upgraded luxurious shopping space. The refreshed store has a more private and exquisite façade, offering patrons an exclusive experience of shopping in comfort.

The merchandise display area has expanded in order to fully showcase iROO’s extensive and fast-moving collections. Sprawled over 2400 square feet, the modern lifestyle store features a white, brown and black colour scheme which presents the warmest welcome to all customers.

The brand new boutique at Vivo City will have a grand display with a total of 6 themes, each infused with a signature style that iROO reinvents with their weekly collections.

The 6 themes consist of:
• Leisure Weekend • Feminine Beauty • Delicate Luxury
• Urban Chic
• Black & White

• Street Minimal

In the Leisure Weekend theme, the latest collection ‘Desert Fever’ features camel tones and aboriginal nature prints.Nature and wildlife lovers will love this series of desert-toned designs.

The versatile separates in the collection allow one to play around with basic looks, or take it up a notch and blend in with wildlife backdrops!

For the Feminine Beauty section, the new ‘Tropical Punch’ collection displays an array of bold colours and sexy cuttings perfect for spring summer weather.Ladies can choose to cover up with sheer outerwear and throwovers or show a little bit more skin with sleeveless or off-shoulder tops. The bright colours liven up any look without effort. iROO’s signature cute and quirky prints add a youthful and dainty touch to each outfit.

Perfect for classic Black & White lovers, the latest ‘Starry Night’ limited edition collection provides sophisticated prints and long lines which accentuate the figure. Releasing exclusively at Vivo City on 23rd March 2017 ahead of other boutiques, shoppers at the newly revamped boutique are in for a treat.

The latest ‘Brocade Dreams’ collection in the Delicate Luxury theme will make dress up time so much fun! With polished party looks and elegant floral prints, every woman will feel like a princess.

iROO continues to reinvent classic styles by inserting unconventional prints onto ladylike pieces. The white lace off-shoulder cutting shows off a woman’s alluring neckline and collarbones while the polkadot pattern adds a slight cheekiness from the waistline and down.

The Urban Chic section displays a bright array of pieces from the ‘Summer Brights’ collection. Mix up your daily workwear with these quirky designs, or put on a delicate and stylish one piece for that weekend date you’ve been waiting for.

International Brand Ambassador Xiao S shows off her bold attitude in this sleek combination. Bright colours are a great way to make basic outfits less boring!

From the Street Minimal collection, these pieces are made for essential clothings lovers who prefer basic tones compared to flashier prints.

They also have a Perfect Match series which consists of basics and staples to supplement each theme’s clothing. The clean lines and flexible cutting bring out the vibrancy of pieces from other collections.

“I put on every piece of clothing from iROO so easily, and I feel that with attitude, you can capture the soul of each piece. iROO brings out my charms and I look and feel so confident in every look.“, says the brand’s spokesperson Dee Hsu (also known as Xiao S).

With new releases every week, each iROO collection is infused with creativity to cater to the modern woman’s needs and offers exclusivity with limited stock per design. Each piece has a unique design, which adds value to the clothing and the wearer. Fast fashion label iROO highly emphasizes on quality workmanship, and is constantly evolving to stay at the forefront of fashion trends.

About iROO: The founder of iROO, Liu Ben Qian, started his career in fashion by owning a small clothing store, and went on to supply clothing to large department stores. Later on he decided that he wanted to start his own boutiques promising customers 100% authentic home-grown designs on quality materials, complete with exquisite customer service and the most comfortable shopping experience. iROO’s retail prices remain the same throughout in order for customers to put their utmost trust in the label, each piece of clothing is always as valuable as when it was new, allowing customers to take pride in each and every iROO apparel and fashion accessory they own.

Check out this video (available in Mandarin only) for the story of iROO:

iROO Vivo City

Business hours: 10am to 10pm daily

VivoCity #01-179 ~182

1 Harbourfront Walk

Singapore 098585

iROO Raffles City

iROO Takashimaya Shopping

Tel: 6376 8070

Business hours: 10am to 10pm daily

Raffles City Shopping Centre: #01-11

Tel: 6352 2989

252 North Bridge Road

Singapore 179103

Business hours:


Takashimaya Shopping Centre #B2-36 391A Orchard Rd, Ngee Ann City Singapore 238873

Monday – Thursday: 10am – 9:30pm

Friday – Sunday: 10am – 10pm

iROO Marina Bay Sands

Tel: 6732 6616

Tel: 6688 7046
Business hours: 10am to 10pm daily Tel: 6235 7822

Business hours:

Marina Bay Sands Canal Level #B2-97

Sunday – Thursday: 10:30am – 11pm

10 Bayfront Ave

Singapore 018956

Friday & Saturday: 10:30am – 11:30pm

iROO Great World City

Great World City #01-45/46

1 Kim Seng Promenade

Singapore 237994

For more information on iROO, check out the following:




Media Contact: AT Marketing Consultancy

  • For style, trend, color and fashion advice by iROO
  • For hi-res images and detailed product information
  • For one-to-one media briefing and media store visits
  • For interviews with iROO, Chief Operating Officer EmilyHuang
  • For interviews with Dee Hsu (Xiao S), TaiwaneseInternational Superstar and Spokesperson for iROO



Agnes Tay
Marcom Director
HP: 9477 7838
Mayuri Raj
Marcom & PR Executive Tel: 6384 2758
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